Link Exchange and Search Engine Optimization

Link Exchange and Search Engine Optimization

Here’s an overview of how exchanging links can improve our search engine ranking.

I believe Exchanging Links is one of, if not “the” best way to market your site online! Read below to see why.

Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE
They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them well. FALSE!

They believe that if they do this it will improve their ranking and automatically drive targeted visitors to their site by the ship load. Partly TRUE, but after viewing some server logs belonging to a top ranking (first 1 – 5 sites on the first page, in his niche)
I saw that only a small number of visitors came from search engines!
And the major majority of clicks came from reciprocal links.

It’s true that there are some quick and easy scripts and txt files etc… that you can place in all your pages, and on your server, that will guide the spiders to keep coming back and also guide them to index your pages, this doesn’t take long to do and I believe it helps a little. But the search engines are smart and always changing there systems so someone could work for weeks, too tweak a site for SEO, only to find out that the rules have changed again and their site is no where to be found! So focusing purely on SEO can be risky!

Should we focus on getting high ranking as a priority? Or should high ranking be seen as the result of other marketing and promotional strategies that bring even more visitors that are even more targeted.
The result of having more visitors being that our ranking will increase.
Not by using strings and mirrors to “fool” the search engines into thinking we have a great site, when really, we don’t have many visitors which is why we’re trying to trick the search engines, and don’t have great content or services, because the visitor has come to our site looking for some that we tricked the search engine into thinking that we had! This is like putting the cart before the horse.

If we focus on building a network of “reciprocal links” (that’s a link from you to someone and a link from them to you) we add valuable content to our users and we have other businesses in our target market niche, sending highly targeted and motivated users to our site.
The search engines like this because there are more sites saying, this is a good site, and every time those sites get spidered the bots find our link and keep on coming back to our site!

So that helps with search engine ranking, and driving targeted traffic, and adding valuable content.

We want our prospects, users, and customers to “bookmark” or save our site in “favorites” they will do this if they are interested in our “Niche” and learn that they can get all the information they ever need from our site. Of course they are more likely to read our newsletters and take notice of our promotions etc, on the home page.

If someone goes to Google and does a search, that person will find that most of the top ranking sites have a “Link Directory” this is a directory of reciprocal links. Doesn’t that tell you something?

Here’s another reason to create a link directory, when you create a directory it is created around sites that are related to your business market niche, therefore, when your site gets crawled by the spiders, they see that you’ve done their job for them, they also like this.

So to summarize:

Search Engine Optimization, is important, and helps to bring more visitors.

Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.

There are many other free strategies for promoting your online business; this is just an overview of two of them. Obviously another way to promote your business for free, is Article submissions, this is also one of the quickest and most effective free advertising strategies available online.

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Quality SEO Strategies

Quality SEO Strategies

SEO may not be that difficult, but it certainly is not easy either. If you want to rank well in the search engines there are some rules that you need to adhere to. When it comes to ranking well in serps the common perception is that MSN is the easiest followed by Yahoo and then Google. The thought is that Google places too much value on older pages. That means that even if your website has a lot of relevant content it may not rank in the top ten for your main keyword.

All right, let’s get to the point. The first thing you need to work on is links. You need links and lots of them coming from sites that are relevant to the content on yours. For some search engines relevancy does not matter as much as others, but for Google is matters big time.

Now where are these links going to come from? That is the question. They can come from quality web directories, article directories or from other sites that relate to your niche. You gain the relevancy in directories by submitting to the most relevant category to your website. With directories you should be careful of any site that has more than 20 outgoing links listed per page, displays excessive ad-sense or banner ads. Plus some other more advanced items to look for in SEO enhancements, unique on-site content and additional features.

You can also receive back links by writing and publishing relevant articles on article directories. Make sure that you include keywords that you are targeting within the article itself. When writing the article keep it on point and have fun with it to make it something people want to read. You can use examples to make your points and bring more credibility. Most of all include the link back to your website within the author resource box. Without that the whole process is kind of pointless. Once the article is written search for some article directories and start submitting.

Reciprocal linking is not recommended as Google frowns on this activity. Excessive reciprocal linking could result in punishment in the search engines or even banning. If you take part in this activity do so with moderation and extreme care. Three way linking was developed to get around being able to detect the link exchanges, but Google claims to be able to find those kinds of reciprocal linking activities also. Frankly with the minimal reward of reciprocal linking the risk is too great.

Good optimization for search engines will take time. It does not happen overnight so prepare for a consistent hard approach to it. There is a certain amount of enjoyment in achieving goals and modifying strategies as the search engine algorithms change. Keep in mind that if you focus on Google the rankings in the other search engines should also follow.

SEO does not have to be expensive, but it will take an investment of some part from you. Either money or time, if you choose to go low budget be prepared to invest your time.

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Link Building for SEO On A New Site

Link Building for SEO On A New Site

Ah, the joys of link building and search engine optimization. If you have a new site, here is a tip that you might want to consider. Then again, you may just want to pitch it.

Link Building for SEO On A New Site

Link building simply refers to an issue known as relevancy. When ranking sites in search engine results, Google tends to list the site that is the most relevant. There are a lot of factors that go into determining relevancy, but the number of other sites linking to yours is one of them. This is why a site like the one for the IRS is high in search results for tax issues even though it does not trade links per se.

Ideally, you want only inbound links from other sites that are relevant to the subject of your site. If you have a plumbing site, you want links from other plumbing or home improvement sites. Despite all the junk email you receive, links from casino and pharmacy sites are not going to help the rankings for your plumbing site. They will hurt the rankings because they are not relevant.

When building links to your site, Google favors a slow, steady increase in links. If you want top rankings on Google, you should follow this mantra with one exception. If you have a new site, you need not be a slave to this approach.

As you probably know, new sites are not ranked by Google. Instead, your site will sit for six months or so in the much discussed Google sandbox. Given this fact, you really don’t need to worry about Google for the same period of time when it comes to your links. Google isn’t going to rank you anyway, so picking up the pace isn’t really a problem.

With a brand new site, I prefer to create as many legitimate, relevant links as possible as soon as possible. The reason is I find it beneficial to start aging the links as soon as possible. Links to your site tend to grow in value the longer they exist on another site. From my point of view, why not maximize the number as quickly as possible? It isn’t like it is going to hurt your rankings on Google. You aren’t going to have any!

In taking this approach, I am not suggesting that you purchase links, use link farms or so on. I am just suggesting that you maximize your link trading efforts immediately to build up as many links as possible and get the aging process rolling. As you approach month four in the sandbox, you can start scaling back your efforts to a more slow and steady approach. Its worked for me.

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