Link Building Tips

Link Building Tips

Link building is an extremely important part of any online marketing campaign. Since page rankings with the major search engines are influenced by the number, as well as the quality of links that direct traffic to your website, knowing how to formulate and execute a link building campaign is imperative.

The first step in any link building campaign should be to make sure that links exist on sites that you already do business with. It is usually simple to get links in such places, and they will more than likely remain there for quite an extensive amount of time. When starting out, make sure to have links in the following places:

• Vendors and suppliers websites.
• Trade associations.
• The Chamber of Commerce.
• Friends’ websites.
• Customers’ websites.
• Trade groups and associations websites.

Once your links have been placed with the aforementioned sites, there are numerous other steps that can be taken to efficiently build links.

Directories and Verticals

If you are serious about your website, you will definitely want to have it listed in all of the major directories, and if your website is industry specific, being listed with an appropriate vertical that services your industry will be extremely valuable. Major directories to be listed in include:

• Yahoo
• GoGuides
• Joeant
• DMOZ
• Business

Some of these major directories charge a fee, while some are free of charge, but do take longer to list your link. If you need to find out if your industry is serviced by a vertical, a quick search on the Internet will provide you with the answer.

How to Obtain Links

There are a variety of places, as well as ways in which to obtain links. There always seems to be a difference of opinion among webmasters as to what works and what doesn’t work when it comes to link building. You will need to examine your specific needs, as well as what kind success you hope to have with your website in order to determine what will work for you. Some of the ways to obtain links are as follows:

• Unique Content-Having unique content on your site may draw webmasters who place a link to your site on theirs. This is often referred to as a “natural link.”
• Reciprocal Links-This is simple, you trade links with another website. This is usually only beneficial if both websites are targeting the same market, but are not in competition with one another. This is commonly referred to as “link trading.”
• Writing Articles-Getting articles published online that you write is a great way to build links, as it affords you the opportunity to place a link to your site within the text of the article. Hence, the more articles you write and get published, the more links you will be gaining.
• Message Boards and Blogs- Adding a link within the signature line of posts that you make to message boards and blogs is a good way to get free advertising and build links. However, be sure to only post on high quality sites, and only on those sites that pertain to the essence of your own websites’ content.

Another way to find places for your links is to simply search for them! There are virtually thousands of sites that will allow you to place a link for free, or for a very nominal charge. To find these sites, use any major search engine and type in any of the following search phrases:

• “submit a site”
• “submit your site”
• “submit a URL”
• “submit your URL”
• “list a site”
• “add a site”
• “add your site”
• “add a link”
• “add your link”

You will discover many different sites where you can add your link. Do a bit of research, and make sure that you are placing links on quality websites that are offer relevant, authoritative information.

Since there are so many different ways to build links, you are sure to find a way that works great for you, and that will raise the ranking of your website. Remember that it is the quality of links, and not necessarily the quantity of links that is important.

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Powerful and Effective Link Building – Catapult Your Search Engine Rankings

Powerful and Effective Link Building – Catapult Your Search Engine Rankings

One of the most powerful aspects of Search Engine Optimization is link building. Proper link building for the purpose of rankings uses Targeting Links. Targeting Links are one of the most effective approaches, as the links pass PageRank, and are already proven to rank your competitors. The “Old School” terminology for this approach is called “Stealing your competitors rankings”.

Top SEO Companies use this method when developing top-tier marketing strategies for their clients and even their own websites. It is also the most time consuming approach to link building, but it is one of the most powerful methods of producing results.

Define your keyword targets:
Each and every link you build needs to have a keyword target when using this approach. Target a single keyword first. See who’s ranking in the top ten on your favorite Search Engine (SE) for this keyword or keyword phrase. All of those sites contain your link targets. The sites that link to them, their backlinks, are more powerful than any link that is built for the sole purpose of link popularity. These are targeted links and have much more power to rank websites. Now the keyword that these sites rank for is the Anchor Text that you want to use on your link on these targeted websites.

Now that we have your keyword target, we need to consider whether the link is really a quality link, or a spam site. Determining this is harder for the layman than the experienced marketer as some sites that show in the backlinks are obvious spammers or websites that are trying to make a buck from Pay Per Click advertising. As a general rule these have low or no PageRank (PageRank 0/10), and always have a ton of ads first. Ignore these links, as they will be temporary or detrimental to this process. Finding the quality websites in your competitors backlinks is very important. You need to weed out the garbage.

Choose the websites that have some PageRank and appear to be quality sites, if you find some sites in common when checking backlinks on multiple competitors, then those are the important links, and you should do whatever you have to do to get a link from it. Consider a reciprocal if all else fails.

Now the hard part, how do you get your link on their page next to your competitor? How can you get the link to you without returning it? Since everyone is so link popularity aware, you need to present a quality proposal to the webmaster to gain a link. You need to be a quality addition for the webmaster to want to add the link. Nowadays, it’s rare that any site will give a link without returning one. In 1999 before the Link Popularity Search Engines, this was not the case, webmasters linked to whoever they wanted to and paid no attention to reciprocal link exchanges. So how can we get a link without returning one?

Here’s a smart approach. For any link that you are targeting, you really need to try and attempt to offer the webmaster a real reason on why he should add the link. Proving that your website is a valuable resource and one-of-a-kind, is a possible way to still get a free link, and a free targeted link is a powerful link. One-way links are important for any site as it is the model of the Authority Domains. These sites have hundreds to thousands of one-way links, and very few if any reciprocal links. So you should try through whatever methods of one-way link building that you want to use, to get these targeted links without reciprocating. But a reciprocal link is better than no link.

Combine this method with blind link building (random reciprocals links), press releases and even article writing (like this one) and your site will achieve better rankings, better traffic and if your site is truly effective…it will prosper.

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Link Building and Link Strategy for Increased Web Traffic

Link Building and Link Strategy for Increased Web Traffic

There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.

Part of your marketing strategy should be website link building. You will need tools to help make it easier to acquire and manage linking. The benefits of linking include increase traffic, possible search engine placement improvements and website revenue opportunities.

The reason to build links is to make your site competitive relative to other websites. The more link submissions you make the more of a chance you have of getting web traffic from these links. The second benefit is that your linking count will go up relative to other sites in your niche category. Websites that have lots of traffic often have lots of links and this was done through manual link submissions.

One last thing, if you think you are going to run a website and get rich by doing this marketing technique alone. It is not likely going to happen, unless you figure out a way to do this very efficiently. This technique is just one factor of many to tick off, on your marketing to do list.

One site is making it easier for webmasters to ensure they receive the maximum exposure by providing all the resources necessary to build their links and create opportunities. From information on blogging to a complete listing of major and minor search engines, there are several sites which provide this facility to build up site visitors.

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Optimizing Your Site with SEO

Optimizing Your Site with SEO

Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.

Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

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Link Popularity: How to Boost Your Rankings

Link Popularity: How to Boost Your Rankings

So, after hard and time consuming process you got your web site on the internet, optimized it for certain keywords and can’t wait to see it at No.1 position on Google, Yahoo and MSN? Not so fast. First of all, you’ll need 3 things to be taken care of: on-site optimization, search engine submission and some major work on link popularity building. There’s plenty of information about internal web page optimization on the internet, and it’s not a secret how to submit all your web pages to Google or Yahoo through their new feed systems. If it is – you should educate yourself about the first two elements first, and then worry about link popularity.

The first thing you should do is to listen to what search engines have to say about search engine optimization. It’s not a secret that they hate web pages artificially stuffed with keywords or bought incoming links. Such techniques give them a hard time to deliver relevant results to their users. In fact, current search engine ranking algorithms are so advanced that in a lot of cases they can distinguish between natural and bought incoming links.

So, what do search engines have to say about their rankings? Never try artificially boosting your rankings. Don’t participate in link farms. Don’t buy links. Don’t stuff your text with keywords just to get higher rankings. In conclusion – do not interfere with their function to deliver relevant and useful information to the user.

Well, it’s not a bad idea to listen to them for a change. The techniques of getting links that I am going to tell you about are both search engine “legal” and “not so legal”. The choice is yours.

The first thing that everyone should do is make the content of their web site useful and informative to people. Doesn’t matter what kind of website you have, try to give something useful to your visitors. This can be useful information, some attractions, free service, or anything you may come up with. This may sound banal, but this strategy eventually will pay off. Other web sites will notice that you have something useful and original, and will start linking to you. This is the best and most “legal” link building strategy anyone can come up with, although it takes the most time and patience.

Second “legal” choice for building link popularity is through articles. Try to write an interesting article about something you are good at and know a lot. Then find thousands of article submission and publishing web sites that are available on the internet. Use your best friend and enemy at the same time – Google – to find them. The most important part of the article is the Resources box, where you can use HTML code and place links to your web site.

The next perfectly “legal” and effective area to build your link popularity is forums. You can find millions of forums on the internet – take advantage of them. Post your answers to relevant topics, and don’t forget to use HTML and links to your site. It can’t get any easier than that, and at the same time, it might help your rankings a lot.

I bet you heard about reciprocal links – when you link to some web page, which in exchange places a link to your web page on their site. This strategy may be not as effective as couple of years ago, but it still works. Search engines simply can’t ignore links to your webpage. The most important thing to remember about reciprocal linking, as with all other links, is that links from related websites will have much higher impact on your rankings than those from unrelated ones. Also, don’t forget the importance of keywords and rephrases in the anchor text – without it, your links are close to useless.

Do some research and find websites similar to yours. They don’t have to offer exactly same services or information – something broad as computers or internet if you are offering web design services is good enough. E-mail their administrators with a request to exchange links. How to persuade them to place a link to you, especially if their web site has good rankings on the search engines – that’s another subject. Offer something useful in exchange – for example, suggest placing a link to them on your home page, while they put the reciprocal link on their partners or resources page.

Find millions of directories where you can submit your web site. Some of them offer free inclusion, some of them ask for a reciprocal link, while others require to be paid for the listing. Whether to pay or not, that’s totally up to you, but from my experience, some of their links are worth several dollars that they are usually asking for. Make sure they have substantial Page Rank, and sacrifice several dollars. It will pay off eventually. But to start, try to find countless free directories and submit you web site there.

Finally, time has come for the most controversial and dangerous link building strategy – link buying. I don’t recommend anyone to use it, but a lot of search engine optimization specialists are utilizing this unfair tactics, placing honest optimizers in serious disadvantage. If you decide to go ahead and buy some links, make sure of two things: the page you are buying a link from has a high Page Rank, and find the links for sale in search engine optimization forums – never buy links from the websites that specialize in this. Otherwise, Google will weed your web site out from their index faster than your eyes blink.

In conclusion, I would recommend staying away from unethical link building strategies, and concentrate on long-time goals versus short-term ones. Keep in mind, that if everyone starts buying links and using other unethical search engine optimization techniques, search engines will not be able to deliver relevant results, and eventually come up with new and smarter algorithm to kick such websites out from their indexes. With all the ethical search engine optimization methods I told you about, everyone can build substantial link popularity and get good rankings.

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