Search Engine Optimization (SEO) And How To Drive More Traffic

Search Engine Optimization (SEO) And How To Drive More Traffic

The internet tool that would be wildly used is the Search Engine. There are a lot of methods to get the quality traffic with out having to pay the money.

And Search Engine Optimization (SEO) is the term wildly used today, too. It is the utilizing tools and methods in making your websites to the top ten or higher ranking in the search engine result. Because almost people who use search engine will using the only top ten results on the first page.

There are a lot of subject you have to change in your websites for SEO. There are a lot of websites will provide you the articles that offer tips & tricks, roadmaps or guidelines in how to get more traffic using the free method. If you use these free methods, you will drive more traffic to your websites. You could be try and patient. Learn more about the methods and you will have the great traffic flow.

Link Exchange

This is the easy method. Now, you will see many websites have a link to other websites with the same subject. Webmasters are willing to exchange links with the other sites. Link exchanges make your chance to getting the good rank in the Search Engine Result Page (SERP). The more incoming-links you have, the more traffic you get.

Write and Submit Articles

Now, there are a lot of free article directory websites. They offer free submit and posting of your articles. You only spend the time in writing your free articles. You will write the articles about the tips, information or guidelines that are theme along with the subject of your websites. And submit them to the free article directory website.

There is the “Resource box” or “About author” section at the bottom of your article that you should provide data about yourself and your websites. If you provide the interesting articles, the people will go to your website by click the link in this section. And with the good keywords in your articles, you could get the high ranking in SERP, too.

Forums and Online Communities

This method only takes your time. You can share your experience, information and discussion with the communities. You will post and reply the topic with the quality content. Show them what you are made of. You will get the free advertising from the forums that have the same subject with your websites. You should target the certain group that is the right people that you are looking for.

In many forums and online communities, you will have permit to add your links in the signature.

Newsletter

It sounds like hard work because of the newsletter’s contents. But the benefit is almost higher than the other methods. You can use the newsletters to provide the people with the interesting, news or product contents. Please keep in mind that, if there are a lot people sign up for your newsletter, you will the more quality traffic.

Link exchange

It works well especially when your website and your link exchange website feature the same subject.

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Powerful SEO Secrets

Powerful SEO Secrets

If you want to rank on top for Google, Yahoo!, and other major search engines, you’ll need more than a basic knowledge of search engine optimization. Those who rank high on natural search results do so because they’ve been able to effectively manage their on-page and off-page optimization factors.

On-page Optimization
What you do on your web pages can have a positive or negative impact on your search results. However, as we’ll discuss later in this article, off-page optimization is even more powerful when it comes to increasing your natural search engine placement.

Some of the most important on-page optimization techniques begin with choosing a key word to optimize your page for. There are a number of free tools available on the Internet that can help you find a keyword that is popular but not overly competitive. Keywords that are highly competitive are often very difficult to place well for.

Once you’ve selected a keyword, you can take advantage of:

Secret #1: Don’t optimize for a single keyword, optimize for a keyword phrase.
When you optimize for a single keyword, more often than not, that word is highly competitive and your chances of coming out on top are minimal. Where you gain a significant advantage is by focusing on a keyword phrase. This actually increases your chances of ranking well and ultimately helps you towards ranking well for the single word you originally chose.

Secret #2: Place your keyword phrase within the first 25 words of text, and the last 25 words of the page. The h1 tag can be used for developing a headline on your page and emphasizing your keyword phrase within the beginning of your page text (search engines love h1 tags). Another suggestion is to use your keyword phrase just after your copyright notice on the bottom of your webpage. This ensures that it is present within the last 25 words of your page.

Secret #3: Place your keyword phrase in your page title and description. Additionally, place the keyword phrase throughout your page – being sure to bold the phrase once, italicize the phrase once, and underline the phrase once. Mention your keyword phrase every paragraph or so. Just make sure that it appears natural. If you stuff the page with your keywords, you’ll potentially turn off browsers who would otherwise find your page valuable.

Off-page Optimization
Now that you’ve learned about on-page optimization, it’s important that you focus your attention on off-page optimization. Of all the techniques that have been developed for SEO, it still comes down to the popularity of your site.

The ranking of your website in a natural search engine result list is directly correlated to the popularity of your website.

So what do I mean by popularity? Popularity is the number and quality of links to your website. Although I’ve simplified the explanation here, you should know that links essentially count as votes. If everyone is “voting” for a particular website then the website becomes popular.

Secret #4: Get other sites to link to you. There are a number of ways to improve link popularity. Although I won’t recommend a specific link building tool, I will say that there have been a number of good products developed that simplify the process. It still takes time and hard work, but over time, increasing the number of sites linking to your website can pay huge dividends.

Secret #5: Make sure that incoming links are of high quality (sites with a high Google page rank). It’s not only important to have other sites link to you, it’s also important to have quality sites link to you.

Secret #6: Anchor text must include your keyword phrase. When other sites link to you, make sure the link includes your keyword phrase. Sites that link to your domain can help with overall page rank and popularity, but websites who link to you using your keyword phrase (in the anchor text) are what get you to the top of search engine result lists.

Secret #7: Give people a reason to link to your website. This can be accomplished in a variety of ways, white papers, free content or tools, etc., but ultimately it comes down to offering something of value. If you do, other websites will give you their “vote”, increasing your link popularity and your search engine results.

Increasing your rank on major search engines isn’t complex. But it does take time and effort. If you want to increase your website ranking, begin by implementing what you’ve learned in this article.

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Link Building Tips

Link Building Tips

Link building is an extremely important part of any online marketing campaign. Since page rankings with the major search engines are influenced by the number, as well as the quality of links that direct traffic to your website, knowing how to formulate and execute a link building campaign is imperative.

The first step in any link building campaign should be to make sure that links exist on sites that you already do business with. It is usually simple to get links in such places, and they will more than likely remain there for quite an extensive amount of time. When starting out, make sure to have links in the following places:

• Vendors and suppliers websites.
• Trade associations.
• The Chamber of Commerce.
• Friends’ websites.
• Customers’ websites.
• Trade groups and associations websites.

Once your links have been placed with the aforementioned sites, there are numerous other steps that can be taken to efficiently build links.

Directories and Verticals

If you are serious about your website, you will definitely want to have it listed in all of the major directories, and if your website is industry specific, being listed with an appropriate vertical that services your industry will be extremely valuable. Major directories to be listed in include:

• Yahoo
• GoGuides
• Joeant
• DMOZ
• Business

Some of these major directories charge a fee, while some are free of charge, but do take longer to list your link. If you need to find out if your industry is serviced by a vertical, a quick search on the Internet will provide you with the answer.

How to Obtain Links

There are a variety of places, as well as ways in which to obtain links. There always seems to be a difference of opinion among webmasters as to what works and what doesn’t work when it comes to link building. You will need to examine your specific needs, as well as what kind success you hope to have with your website in order to determine what will work for you. Some of the ways to obtain links are as follows:

• Unique Content-Having unique content on your site may draw webmasters who place a link to your site on theirs. This is often referred to as a “natural link.”
• Reciprocal Links-This is simple, you trade links with another website. This is usually only beneficial if both websites are targeting the same market, but are not in competition with one another. This is commonly referred to as “link trading.”
• Writing Articles-Getting articles published online that you write is a great way to build links, as it affords you the opportunity to place a link to your site within the text of the article. Hence, the more articles you write and get published, the more links you will be gaining.
• Message Boards and Blogs- Adding a link within the signature line of posts that you make to message boards and blogs is a good way to get free advertising and build links. However, be sure to only post on high quality sites, and only on those sites that pertain to the essence of your own websites’ content.

Another way to find places for your links is to simply search for them! There are virtually thousands of sites that will allow you to place a link for free, or for a very nominal charge. To find these sites, use any major search engine and type in any of the following search phrases:

• “submit a site”
• “submit your site”
• “submit a URL”
• “submit your URL”
• “list a site”
• “add a site”
• “add your site”
• “add a link”
• “add your link”

You will discover many different sites where you can add your link. Do a bit of research, and make sure that you are placing links on quality websites that are offer relevant, authoritative information.

Since there are so many different ways to build links, you are sure to find a way that works great for you, and that will raise the ranking of your website. Remember that it is the quality of links, and not necessarily the quantity of links that is important.

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Powerful and Effective Link Building – Catapult Your Search Engine Rankings

Powerful and Effective Link Building – Catapult Your Search Engine Rankings

One of the most powerful aspects of Search Engine Optimization is link building. Proper link building for the purpose of rankings uses Targeting Links. Targeting Links are one of the most effective approaches, as the links pass PageRank, and are already proven to rank your competitors. The “Old School” terminology for this approach is called “Stealing your competitors rankings”.

Top SEO Companies use this method when developing top-tier marketing strategies for their clients and even their own websites. It is also the most time consuming approach to link building, but it is one of the most powerful methods of producing results.

Define your keyword targets:
Each and every link you build needs to have a keyword target when using this approach. Target a single keyword first. See who’s ranking in the top ten on your favorite Search Engine (SE) for this keyword or keyword phrase. All of those sites contain your link targets. The sites that link to them, their backlinks, are more powerful than any link that is built for the sole purpose of link popularity. These are targeted links and have much more power to rank websites. Now the keyword that these sites rank for is the Anchor Text that you want to use on your link on these targeted websites.

Now that we have your keyword target, we need to consider whether the link is really a quality link, or a spam site. Determining this is harder for the layman than the experienced marketer as some sites that show in the backlinks are obvious spammers or websites that are trying to make a buck from Pay Per Click advertising. As a general rule these have low or no PageRank (PageRank 0/10), and always have a ton of ads first. Ignore these links, as they will be temporary or detrimental to this process. Finding the quality websites in your competitors backlinks is very important. You need to weed out the garbage.

Choose the websites that have some PageRank and appear to be quality sites, if you find some sites in common when checking backlinks on multiple competitors, then those are the important links, and you should do whatever you have to do to get a link from it. Consider a reciprocal if all else fails.

Now the hard part, how do you get your link on their page next to your competitor? How can you get the link to you without returning it? Since everyone is so link popularity aware, you need to present a quality proposal to the webmaster to gain a link. You need to be a quality addition for the webmaster to want to add the link. Nowadays, it’s rare that any site will give a link without returning one. In 1999 before the Link Popularity Search Engines, this was not the case, webmasters linked to whoever they wanted to and paid no attention to reciprocal link exchanges. So how can we get a link without returning one?

Here’s a smart approach. For any link that you are targeting, you really need to try and attempt to offer the webmaster a real reason on why he should add the link. Proving that your website is a valuable resource and one-of-a-kind, is a possible way to still get a free link, and a free targeted link is a powerful link. One-way links are important for any site as it is the model of the Authority Domains. These sites have hundreds to thousands of one-way links, and very few if any reciprocal links. So you should try through whatever methods of one-way link building that you want to use, to get these targeted links without reciprocating. But a reciprocal link is better than no link.

Combine this method with blind link building (random reciprocals links), press releases and even article writing (like this one) and your site will achieve better rankings, better traffic and if your site is truly effective…it will prosper.

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Optimizing Your Site with SEO

Optimizing Your Site with SEO

Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.

Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

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