Link Building and Link Strategy for Increased Web Traffic

Link Building and Link Strategy for Increased Web Traffic

There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.

Part of your marketing strategy should be website link building. You will need tools to help make it easier to acquire and manage linking. The benefits of linking include increase traffic, possible search engine placement improvements and website revenue opportunities.

The reason to build links is to make your site competitive relative to other websites. The more link submissions you make the more of a chance you have of getting web traffic from these links. The second benefit is that your linking count will go up relative to other sites in your niche category. Websites that have lots of traffic often have lots of links and this was done through manual link submissions.

One last thing, if you think you are going to run a website and get rich by doing this marketing technique alone. It is not likely going to happen, unless you figure out a way to do this very efficiently. This technique is just one factor of many to tick off, on your marketing to do list.

One site is making it easier for webmasters to ensure they receive the maximum exposure by providing all the resources necessary to build their links and create opportunities. From information on blogging to a complete listing of major and minor search engines, there are several sites which provide this facility to build up site visitors.

Read More

Link Exchange and Search Engine Optimization

Link Exchange and Search Engine Optimization

Here’s an overview of how exchanging links can improve our search engine ranking.

I believe Exchanging Links is one of, if not “the” best way to market your site online! Read below to see why.

Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE
They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them well. FALSE!

They believe that if they do this it will improve their ranking and automatically drive targeted visitors to their site by the ship load. Partly TRUE, but after viewing some server logs belonging to a top ranking (first 1 – 5 sites on the first page, in his niche)
I saw that only a small number of visitors came from search engines!
And the major majority of clicks came from reciprocal links.

It’s true that there are some quick and easy scripts and txt files etc… that you can place in all your pages, and on your server, that will guide the spiders to keep coming back and also guide them to index your pages, this doesn’t take long to do and I believe it helps a little. But the search engines are smart and always changing there systems so someone could work for weeks, too tweak a site for SEO, only to find out that the rules have changed again and their site is no where to be found! So focusing purely on SEO can be risky!

Should we focus on getting high ranking as a priority? Or should high ranking be seen as the result of other marketing and promotional strategies that bring even more visitors that are even more targeted.
The result of having more visitors being that our ranking will increase.
Not by using strings and mirrors to “fool” the search engines into thinking we have a great site, when really, we don’t have many visitors which is why we’re trying to trick the search engines, and don’t have great content or services, because the visitor has come to our site looking for some that we tricked the search engine into thinking that we had! This is like putting the cart before the horse.

If we focus on building a network of “reciprocal links” (that’s a link from you to someone and a link from them to you) we add valuable content to our users and we have other businesses in our target market niche, sending highly targeted and motivated users to our site.
The search engines like this because there are more sites saying, this is a good site, and every time those sites get spidered the bots find our link and keep on coming back to our site!

So that helps with search engine ranking, and driving targeted traffic, and adding valuable content.

We want our prospects, users, and customers to “bookmark” or save our site in “favorites” they will do this if they are interested in our “Niche” and learn that they can get all the information they ever need from our site. Of course they are more likely to read our newsletters and take notice of our promotions etc, on the home page.

If someone goes to Google and does a search, that person will find that most of the top ranking sites have a “Link Directory” this is a directory of reciprocal links. Doesn’t that tell you something?

Here’s another reason to create a link directory, when you create a directory it is created around sites that are related to your business market niche, therefore, when your site gets crawled by the spiders, they see that you’ve done their job for them, they also like this.

So to summarize:

Search Engine Optimization, is important, and helps to bring more visitors.

Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.

There are many other free strategies for promoting your online business; this is just an overview of two of them. Obviously another way to promote your business for free, is Article submissions, this is also one of the quickest and most effective free advertising strategies available online.

Read More

Search Engine Optimization (SEO) The Myth?

Search Engine Optimization (SEO) The Myth?

Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search in google for the web definition of search engine optimization, you get a lot of different results.

Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search.

Others get more detailed with their definition and say search engine optimization is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

A number of factors are important when optimizing a web site, including the content and structure of the web site’s copy and page layout, the HTML meta-tags and the submission process.

Is it important? That also depends on which definition you believe and who you ask that question to. If you ask someone who runs a business and charges for search engine optimization, they will tell you it is the most important thing you will ever do for your website.

At each SEO website, they will tell you they are the number 1 SEO company on the web, even though each of them has a completely different method of optimizing your website.

If you ask many self-appointed webmaster gurus in some of the webmaster forums, they will tell you the same thing, then each one will tell you a different way to do it and they will all disagree on the most important aspects of search engine optimization.

So the confusion continues for the average user and the SEO companies love it that way. If the consumer doesn’t understand what you are doing, you don’t really have to do very much and just say you are doing a lot. Most of them would never work on your website on a contingency payment plan, one based on actual results and performance. Some say money back guaranteed, but read the fine print.

A lot of these businesses are based on the fact that people who are new to the web and even some of those who have been online for awhile do not know what search engine optimization is. They know that with more and more people coming onto the web for the first time, their business is secure. They can continue to tell people that without their service the website will fail.

I’m not saying all search engine optimization companies are rip-offs. Some of them really do their best to get good rankings for their clients and know what they are doing. A lot of them still really believe that search engine optimization is the key to success on the web.

It isn’t. How’s that for a statement? I know a lot of web designers will disagree. I know a lot of SEO companies will disagree. But simply put, search engine optimization of your WebPages is not the most important thing you need to do to succeed on the web.

Let’s break down some of the things that are included in the phrase search engine optimization.

Metatags are one of the things these gurus tell you is important. Metatags are all but dead. Search engines, especially google, ignore metatags for the most part.

Having them in does not hurt you, but go do a search on any topic besides web design or search engine optimization, etc. and you’ll find that IF the websites at the top of the search results have metatags at all, they usually only have the description and keywords metatags.

Well they also have the title tag, which is sometimes referred to as a metatag, but it is actually the only metatag you need to have.

Keyword Optimization is something the gurus will tell you is very important. Some will tell you they know the exact percentage of text that should be your keywords. Yes, keywords are very important. Do they know what percentage the search engines will want to read for the best results? No.

When writing copy for your website, you must be conscious of the keywords you wish to promote. Don’t pick too many keywords and try to optimize each page of your website for twenty different things. If you do, it will not be relevant for any of them. That isn’t guru talk, that’s just plain old fashioned common sense.

Remember that search engines crawl web pages, not web sites. If you choose just one or two keywords per webpage that you wish that page to be optimized for, then you can optimize the page easily and write text the user will want to actually read.

Write your sales text the way you would with only the user in mind and with making sales in mind. Then go back and reread the page.

Find places where you can add in your keyword without destroying the flow you created when you wrote the text in the first place.

Now, do you need to hire an SEO company to do that? Do you know your product? Do you know how to sell your product? Then you need to write the text. If you do not wish to write the text, then hire a writer. You still don’t need a search engine optimization guru.

Some search engine optimization experts will tell you they can increase your link popularity. They use a variety of methods. They create websites where they put all of their clients website links so you will have links to your website. The search engines call these link farms and discount any value they may have had in the past.

Those methods, along with many others, are simply tricks that temporarily work. Alot of search engine optimization companies all keep up with the latest tricks and shortcuts. They may even get you some good results in the short-term. But what happens when the search engines catch onto the trick?

I’m glad you asked. They stop letting that trick or shortcut work. They may even penalize the websites that used it. They penalize you, the customer, not the search engine optimization guru who used the trick and charged you for it.

Whenever one of these companies tells you it has “inside information”, “ex-search engine company employees”, “guaranteed search engine placement”, guaranteed top 10 placement”, or “secret methods”, a red flag should go up in your mind right away.

If you start a business offline, like a restaurant or a store, you know that besides the money you will have to put up, you will also have to work to make it a success. It is no different when you start a business online. You have to work at it, if you want to be successful.

If search engine optimization is not the most important thing you can do to become successful, what is? Again, I’m glad you asked.

Promotion. Do not depend solely on being found by the search engines. Search engines are fickle creatures and what is today’s #1 can be tomorrow’s #100 just because they decided to change the way they give relevance to websites. Continually chasing this dream is a total waste of time.

There are other sources of traffic out there. Would you rather have 1000 hits from a search engine for one of your minor keywords or have 100 hits from someone who read an article you wrote and came to your website because they liked what you had
to say?

If you chose the thousand hits, you don’t get it yet. Out of that 1000 hits you might convert 2 of them into sales. Out of the 100, you may get as many as 20-25 people who want to buy from you. Conversion rate is more important than how many hits you get to your website.

Write articles about your website, about your products, about relevant topics to your products or services you wish to sell. Distribute or submit those articles to article submission websites that provide free content to webmasters.

You may write one article like the one I am writing now and have 100 webmasters want to use it as content for their website. That would mean there is suddenly 100 other websites on topics related to your product that now contain a link to your website. (see the footer below contains links to my website and is to be included when this article is reprinted.)

That increases your link popularity without the need for a company to optimize you. Just by submitting your article to several article submission websites, you increase your link popularity, but when those webmasters start to republish your articles, you will see a huge increase in your page rank and the quality of your traffic.

Some people write one article per month and others write one or more per day. It depends on you. How fast do you want your website to grow?

How much time do you have to invest? If you are not good at writing articles or do not have the time, hire a writer to ghost-write them for you with your byline and your links in
the footer.

So that we are clear. Search engine optimization is necessary, but by no means the most important thing you can do for your website to make it successful. I would not pay a lot of money for this service. Promoting your website IS the most important thing you can do. Articles are just one of the methods you can use to promote your website.

Advertising, buying links on relevant websites, posting in forums and blogs with related topics, putting your link in your signature line, are some of the other ways you can promote your website.

My Checklist:

1. Be conscious of the keywords you wish to target with each webpage you build. Write your text for the reader, then go back and add your keywords without destroying the flow of your text.

2. Make sure the website is easy to navigate and user-friendly. Don’t assume the customer knows the web site as well as you do. Make it simple. Make it easy to find the buy button!

3. Once the website is built, quit worrying about the newest search engine trick or optimization technique as some like to call it.

4. Search for blogs and forums with related topics and sign up for them and participate in discussions with your link in your signature line.

5. Write articles about related topics and submit them everywhere or buy a service like isnare.com that will do the submissions for you. If you cannot write the articles, hire someone to do it for you.

6. Don’t do link trades with websites that have less traffic than you do. Buy links on websites that have more traffic than you and are on a topic related to your products or services.

This article in no way claims to have listed all the ways you can use to promote your website. What I have done here is tried to explain to you what is or is not important to creating and maintaining a successful website. I hope this helps you.

Read More

How To Make Money From Blogs

How To Make Money From Blogs

The number of blogs has risen from a few thousand in 2004 to hundreds of thousands today. And when anything grows at this pace there has to be a reason. And just in case if you are still guessing the reasons, then you have probably denied yourself the opportunity of making thousands of dollars with a least minimum effort.
Income Sources for bloggers:

1. Ads: This is the most common way that blogs make money. But blogs have come a long way from Adsense and BlogAds. That was a time when these were the only available options but now there are many other ways getting ads for your blogs and one of the most favored is Chitika’s eMiniMalls. Others include Adgenta, Adbrite, AVN etc.

2. Sponsorships: Not many people had explored this avenue of revenue generation for blogs until recently when suddenly both, the bloggers as well as the companies realized that blogs could be an excellent way to advertise and sell their products. The sponsorships are generally on per-post basis.

3. Affiliate Programs: You can tie-up with various affiliate programs like Amazon.com, Clickbank.com, Linkshare.com etc. But these are not just the affiliates but they are just a few amongst the thousands that exist ranging from very small to very large.

4. Services: Bloggers can also make money by selling different types of stuff on their blogs or by providing services like eBooks or some courses or tele-seminars etc.

5. Writing blogs: There are people who need someone to write and post new material on their blogs regularly. If you have enough time then you can make money by writing for someone else’s blog. And if you have the proper knowledge of SEO then you can make a really cool amount of money doing so.

6. Though I won’t suggest you to take up this kind of earning method but recently I came across a couple of blogs that were actually making money from whatever people donated to them. They were offering eBooks and mp3s for free respectively. And well the option of how much to pay was open for visitors. You could even download stuff without paying even a penny.

7. Retailing: Of late there have been blogs that have been trying to sell merchandise too. You can find on sale objects like t-shirts, pottery, designer glassware and other stuffs like that. Though they have not seen much success, but with more publicity and better software support they are bound to become a huge success.

8. Consultancy: It is quite common for experts to start their own blogs for their own promotion but the trend has nowadays spilled over to bloggers with absolutely no background in consultancy making huge amounts of money by charging their visitors and clients in consulting business. This is more so because of the kind of reputation that they have built with their blogs. Blogs have the kind of power that can make you an expert on a certain topic overnight. Being an expert in a certain field can surely make you an overnight celebrity and quite rich too.

So guys happy blogging and money making. Hope even you now don’t miss out on all these numerous money making opportunities that blogs have thrown upon us.

Read More

Driving Targeted Traffic To your Website

Driving Targeted Traffic To your Website

I guess everyone will agree if I said that obtaining enough highly targeted traffic is the key to success in affiliate marketing business. This method is proven to be effective if you’re promoting or reselling product or service online. One of the best and most secured marketing strategies that affiliate marketers can employ is the strategy of paying for performance. This means that your investments are used only on results such as additional sales and incomes.

In online marketing business like affiliate marketing, no traffic means no sales. That’s the reason why most affiliates or webmasters easily shell out even big bucks just to get top rankings on the search engines. Once you are promoting a product or service in you web page, you need to have more visitors that can be potential consumers to your products and services. This is one of the fundamental rules to succeed in online marketing business. Here, you just need to start and get it right and you can do some things wrong but still manage to succeed. Don’t ever try to get it wrong because no matter how hard you work, you can never find yourself on the way to success.

Let’s take a practical example. Paying for performance could mean giving a commission to a sales person only when new sale is made. This strategy assures you real profit because you can already compute the amount of money you have to spend for every new sale made. Also, you can avoid spending any marketing bucks because every cent you use up has either come from sale or will generate a sale in the future.

And one of the proven and most efficient ways of acquiring sales in affiliate marketing business is by drawing laser-targeted traffic towards your web site and converting them to sales by means of “Pay-Per-Click” Search Engines (PPCSEs).

PPCSEs like Overture can bring impressive sales because they permit you to pay for performance by means of attracting precisely targeted traffic to your niche. And this means people or site visitors who are actively searching for what precisely you are offering or selling. Overture’s secret is to drive laser-targeted traffic to your website by proposing or bidding on keywords that are related to the product or services that you are offering. And this strategy works this way: the more exact the keyword is, the better results you’ll receive and the less you’ll have to spend for each new sale.

Overture claims to be the Internet’s best pay-per-click search engine. It is the world’s leading resource of Pay-For-Performance search on the web. And what’s more enticing about Overture? When you advertise in Overture Premium Listings, your site will absolutely appear in the leading U.S. search engines like Yahoo, InfoSpace, MSN, Netscape, AltaVista, Lycos and more. Plus, you can get the benefit of reaching more than 80% of active Internet users.

Overture drives targeted traffic by keeping you away from the general keywords that are very common and usually come expensive and by casting a wide net of laser-focused keywords that are more targeted, not so expensive, and with high conversion rate. I’ll tell you, attracting laser-targeted traffic through Overture is nothing but a “Win-Win” Situation.

Overture’s strategy also allows your visitors to respond. And what’s important once you get your visitors to respond? Well, you are given a chance to develop lifetime customers that will patronize your product and will buy from you over an over again. Bear in mind that one-time sales can’t be a key in creating a highly profitable business especially online. You can only achieve this through PPCSEs like Overture, which gets your site visitors to respond. And once it happens, you can constantly market and sell your products to them.

Another tactic that Overture uses in order to gain laser-targeted traffic is to have a “Back-Up Response” for those who “almost bought” your product on the first visit. To successfully realize this, you need to market and advertise to them over and over again until you make them a new customer. Offer them an incentive so that they’ll allow you to advertise to them over a certain time span by means of e-mail or post mail. Here are some of the back-up responses, which you can use: send a free e-mail newsletter, give a free catalog and offer a promo or sweepstakes, which gives them the chance to win free merchandise.

Other things that will surely attract lifetime customers to your site are offering valued customer discounts, giving seasonal and special offers especially to your repeat customers and any other incentives to purchase. Don’t get me wrong with this; the abovementioned strategies can surely develop a trusted relationship between you and your customers. Aside from patronizing your products over their lifetime, they may even refer others to you or to your site.

Read More