Powerful and Effective Link Building – Catapult Your Search Engine Rankings

Powerful and Effective Link Building – Catapult Your Search Engine Rankings

One of the most powerful aspects of Search Engine Optimization is link building. Proper link building for the purpose of rankings uses Targeting Links. Targeting Links are one of the most effective approaches, as the links pass PageRank, and are already proven to rank your competitors. The “Old School” terminology for this approach is called “Stealing your competitors rankings”.

Top SEO Companies use this method when developing top-tier marketing strategies for their clients and even their own websites. It is also the most time consuming approach to link building, but it is one of the most powerful methods of producing results.

Define your keyword targets:
Each and every link you build needs to have a keyword target when using this approach. Target a single keyword first. See who’s ranking in the top ten on your favorite Search Engine (SE) for this keyword or keyword phrase. All of those sites contain your link targets. The sites that link to them, their backlinks, are more powerful than any link that is built for the sole purpose of link popularity. These are targeted links and have much more power to rank websites. Now the keyword that these sites rank for is the Anchor Text that you want to use on your link on these targeted websites.

Now that we have your keyword target, we need to consider whether the link is really a quality link, or a spam site. Determining this is harder for the layman than the experienced marketer as some sites that show in the backlinks are obvious spammers or websites that are trying to make a buck from Pay Per Click advertising. As a general rule these have low or no PageRank (PageRank 0/10), and always have a ton of ads first. Ignore these links, as they will be temporary or detrimental to this process. Finding the quality websites in your competitors backlinks is very important. You need to weed out the garbage.

Choose the websites that have some PageRank and appear to be quality sites, if you find some sites in common when checking backlinks on multiple competitors, then those are the important links, and you should do whatever you have to do to get a link from it. Consider a reciprocal if all else fails.

Now the hard part, how do you get your link on their page next to your competitor? How can you get the link to you without returning it? Since everyone is so link popularity aware, you need to present a quality proposal to the webmaster to gain a link. You need to be a quality addition for the webmaster to want to add the link. Nowadays, it’s rare that any site will give a link without returning one. In 1999 before the Link Popularity Search Engines, this was not the case, webmasters linked to whoever they wanted to and paid no attention to reciprocal link exchanges. So how can we get a link without returning one?

Here’s a smart approach. For any link that you are targeting, you really need to try and attempt to offer the webmaster a real reason on why he should add the link. Proving that your website is a valuable resource and one-of-a-kind, is a possible way to still get a free link, and a free targeted link is a powerful link. One-way links are important for any site as it is the model of the Authority Domains. These sites have hundreds to thousands of one-way links, and very few if any reciprocal links. So you should try through whatever methods of one-way link building that you want to use, to get these targeted links without reciprocating. But a reciprocal link is better than no link.

Combine this method with blind link building (random reciprocals links), press releases and even article writing (like this one) and your site will achieve better rankings, better traffic and if your site is truly effective…it will prosper.

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Link Building and Link Strategy for Increased Web Traffic

Link Building and Link Strategy for Increased Web Traffic

There are millions of websites in cyberspace. The challenge becomes how to ensure that your website is found on search engines and is seen by potential customers.

Part of your marketing strategy should be website link building. You will need tools to help make it easier to acquire and manage linking. The benefits of linking include increase traffic, possible search engine placement improvements and website revenue opportunities.

The reason to build links is to make your site competitive relative to other websites. The more link submissions you make the more of a chance you have of getting web traffic from these links. The second benefit is that your linking count will go up relative to other sites in your niche category. Websites that have lots of traffic often have lots of links and this was done through manual link submissions.

One last thing, if you think you are going to run a website and get rich by doing this marketing technique alone. It is not likely going to happen, unless you figure out a way to do this very efficiently. This technique is just one factor of many to tick off, on your marketing to do list.

One site is making it easier for webmasters to ensure they receive the maximum exposure by providing all the resources necessary to build their links and create opportunities. From information on blogging to a complete listing of major and minor search engines, there are several sites which provide this facility to build up site visitors.

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Optimizing Your Site with SEO

Optimizing Your Site with SEO

Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.

Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building A,
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

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Link Popularity: How to Boost Your Rankings

Link Popularity: How to Boost Your Rankings

So, after hard and time consuming process you got your web site on the internet, optimized it for certain keywords and can’t wait to see it at No.1 position on Google, Yahoo and MSN? Not so fast. First of all, you’ll need 3 things to be taken care of: on-site optimization, search engine submission and some major work on link popularity building. There’s plenty of information about internal web page optimization on the internet, and it’s not a secret how to submit all your web pages to Google or Yahoo through their new feed systems. If it is – you should educate yourself about the first two elements first, and then worry about link popularity.

The first thing you should do is to listen to what search engines have to say about search engine optimization. It’s not a secret that they hate web pages artificially stuffed with keywords or bought incoming links. Such techniques give them a hard time to deliver relevant results to their users. In fact, current search engine ranking algorithms are so advanced that in a lot of cases they can distinguish between natural and bought incoming links.

So, what do search engines have to say about their rankings? Never try artificially boosting your rankings. Don’t participate in link farms. Don’t buy links. Don’t stuff your text with keywords just to get higher rankings. In conclusion – do not interfere with their function to deliver relevant and useful information to the user.

Well, it’s not a bad idea to listen to them for a change. The techniques of getting links that I am going to tell you about are both search engine “legal” and “not so legal”. The choice is yours.

The first thing that everyone should do is make the content of their web site useful and informative to people. Doesn’t matter what kind of website you have, try to give something useful to your visitors. This can be useful information, some attractions, free service, or anything you may come up with. This may sound banal, but this strategy eventually will pay off. Other web sites will notice that you have something useful and original, and will start linking to you. This is the best and most “legal” link building strategy anyone can come up with, although it takes the most time and patience.

Second “legal” choice for building link popularity is through articles. Try to write an interesting article about something you are good at and know a lot. Then find thousands of article submission and publishing web sites that are available on the internet. Use your best friend and enemy at the same time – Google – to find them. The most important part of the article is the Resources box, where you can use HTML code and place links to your web site.

The next perfectly “legal” and effective area to build your link popularity is forums. You can find millions of forums on the internet – take advantage of them. Post your answers to relevant topics, and don’t forget to use HTML and links to your site. It can’t get any easier than that, and at the same time, it might help your rankings a lot.

I bet you heard about reciprocal links – when you link to some web page, which in exchange places a link to your web page on their site. This strategy may be not as effective as couple of years ago, but it still works. Search engines simply can’t ignore links to your webpage. The most important thing to remember about reciprocal linking, as with all other links, is that links from related websites will have much higher impact on your rankings than those from unrelated ones. Also, don’t forget the importance of keywords and rephrases in the anchor text – without it, your links are close to useless.

Do some research and find websites similar to yours. They don’t have to offer exactly same services or information – something broad as computers or internet if you are offering web design services is good enough. E-mail their administrators with a request to exchange links. How to persuade them to place a link to you, especially if their web site has good rankings on the search engines – that’s another subject. Offer something useful in exchange – for example, suggest placing a link to them on your home page, while they put the reciprocal link on their partners or resources page.

Find millions of directories where you can submit your web site. Some of them offer free inclusion, some of them ask for a reciprocal link, while others require to be paid for the listing. Whether to pay or not, that’s totally up to you, but from my experience, some of their links are worth several dollars that they are usually asking for. Make sure they have substantial Page Rank, and sacrifice several dollars. It will pay off eventually. But to start, try to find countless free directories and submit you web site there.

Finally, time has come for the most controversial and dangerous link building strategy – link buying. I don’t recommend anyone to use it, but a lot of search engine optimization specialists are utilizing this unfair tactics, placing honest optimizers in serious disadvantage. If you decide to go ahead and buy some links, make sure of two things: the page you are buying a link from has a high Page Rank, and find the links for sale in search engine optimization forums – never buy links from the websites that specialize in this. Otherwise, Google will weed your web site out from their index faster than your eyes blink.

In conclusion, I would recommend staying away from unethical link building strategies, and concentrate on long-time goals versus short-term ones. Keep in mind, that if everyone starts buying links and using other unethical search engine optimization techniques, search engines will not be able to deliver relevant results, and eventually come up with new and smarter algorithm to kick such websites out from their indexes. With all the ethical search engine optimization methods I told you about, everyone can build substantial link popularity and get good rankings.

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Link Exchange and Search Engine Optimization

Link Exchange and Search Engine Optimization

Here’s an overview of how exchanging links can improve our search engine ranking.

I believe Exchanging Links is one of, if not “the” best way to market your site online! Read below to see why.

Some people believe that in order to be successful online they have to direct thousands of targeted visitors to their site. TRUE
They also believe that they have to spend all their time adjusting the scripts and contents of their pages, to make the search engines spider them and rank them well. FALSE!

They believe that if they do this it will improve their ranking and automatically drive targeted visitors to their site by the ship load. Partly TRUE, but after viewing some server logs belonging to a top ranking (first 1 – 5 sites on the first page, in his niche)
I saw that only a small number of visitors came from search engines!
And the major majority of clicks came from reciprocal links.

It’s true that there are some quick and easy scripts and txt files etc… that you can place in all your pages, and on your server, that will guide the spiders to keep coming back and also guide them to index your pages, this doesn’t take long to do and I believe it helps a little. But the search engines are smart and always changing there systems so someone could work for weeks, too tweak a site for SEO, only to find out that the rules have changed again and their site is no where to be found! So focusing purely on SEO can be risky!

Should we focus on getting high ranking as a priority? Or should high ranking be seen as the result of other marketing and promotional strategies that bring even more visitors that are even more targeted.
The result of having more visitors being that our ranking will increase.
Not by using strings and mirrors to “fool” the search engines into thinking we have a great site, when really, we don’t have many visitors which is why we’re trying to trick the search engines, and don’t have great content or services, because the visitor has come to our site looking for some that we tricked the search engine into thinking that we had! This is like putting the cart before the horse.

If we focus on building a network of “reciprocal links” (that’s a link from you to someone and a link from them to you) we add valuable content to our users and we have other businesses in our target market niche, sending highly targeted and motivated users to our site.
The search engines like this because there are more sites saying, this is a good site, and every time those sites get spidered the bots find our link and keep on coming back to our site!

So that helps with search engine ranking, and driving targeted traffic, and adding valuable content.

We want our prospects, users, and customers to “bookmark” or save our site in “favorites” they will do this if they are interested in our “Niche” and learn that they can get all the information they ever need from our site. Of course they are more likely to read our newsletters and take notice of our promotions etc, on the home page.

If someone goes to Google and does a search, that person will find that most of the top ranking sites have a “Link Directory” this is a directory of reciprocal links. Doesn’t that tell you something?

Here’s another reason to create a link directory, when you create a directory it is created around sites that are related to your business market niche, therefore, when your site gets crawled by the spiders, they see that you’ve done their job for them, they also like this.

So to summarize:

Search Engine Optimization, is important, and helps to bring more visitors.

Link Exchanging, is important because it can drive more visitors then search engines, once established. Directories ad valuable content for your customers/visitors, and this it improves your SEO.

There are many other free strategies for promoting your online business; this is just an overview of two of them. Obviously another way to promote your business for free, is Article submissions, this is also one of the quickest and most effective free advertising strategies available online.

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Link Building Strategy

Link Building Strategy

Website promotion is essential to promote your e-business. Building a website is not enough for carrying on a successful online business. You have to adopt right link building strategy to promote your website in a search engine friendly manner. Search engines consider link popularity as an important factor to determine the ranks of the websites.

A website with quality links is likely to rank among the top ten results of the search engines. The link popularity for every search engine is different from the other. You can find out the link popularity by typing “Link: domain name of the website” in any of the search engine. The compete details of the sites linking to your website will be in front of you.

You can devise an effective link building strategy to raise the link popularity of your website. You can incorporate three types of links for this purpose— internal, external and reciprocal links.

The best possible way to have a good linking plan for your website is to develop a site map. A site map is the plan of the whole website that contains entire links on a website. The links are specified according to the specific details of a topic. They are generally given in a hierarchical manner. The links must be text links containing the keywords related to your website. This makes the search of the search engine for links quite easy.

You can have a quality internal links and can get the pages of your website linked internally. The website is rated as a good quality website, if it has rightly placed internal links. The link building strategy also stresses up on the outgoing links. They make your website user-friendly.

Connecting to the right websites makes your website to access good content. If the content of the sites related to your site is not good or useless, the search engines will not consider such links as useful. The message is clear that you have to stress on the quality of the links rather than the quantity.

The inbound links are the most important for link building strategy. You can get other websites to link to your website by developing good content. According to the experts, content of a website is the primary decisive factor in link building. Others will be interested to link to your website, if and only if, you have a good content on it.

The expert link building strategy is also to build reciprocal links with your competitors. This is beneficial to both the parties of linking. Both of them will provide targeted traffic to each other. This link building strategy is the ultimate mantra for getting quality links and gain good link popularity as the information on both the links will be related to each other.

The accurate link building strategy pushes ahead your target of link popularity, resulting in high search engine ranks.

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